Tongkat Ali root has great export potential

Seri Kembangan , Tues – The infamous " Tongkat Ali " or Eurycoma longifolia Jack is not just a " magic " jungle root which gives energy and vitality but has also proven a valuable commodity with export potential.

Samudra Marketing Sdn.Bhd,Which produce 100 percent extract of Tongkat Ali beverage has exported some RM3 million worth of the product to china and Hong Kong .

Its product manager Md. Amin Mohd Yusoff said new order worth some RM12 million were also expected to be secured soon from Brunei ,Japan ,Singapore,Taiwan,Thailand and United Arad Emirates.

" The Asian market are expressing keen interest in the product probably because they are more familiar with the probably because they are more familiar with the properties of Tongkat Ali and believe in its proven product benefits," he said during the company’s product launch at the " love Malaysia Consumer trade Fair 99" here today

Md Amin saidThailand and United Arab Emirates had sent representatives to the expo on an exploratory trip while the Japanese were looking into Jungle King beverage as an alternative to their local ginseng products.

He added the beverage marketed under the brand name Jungle King,was being clinically tester in the United Kingdom ,Australia and united States before they could be exported to be the respective countries.

The company has invested more than RM10 million to research on the effectiveness and benefits of the Tongkat Ali root.

Md Amin said the Samudra currently produces 24000 can per day at its Ulu Tiram,Johor plant of which 80 percent were for exports.The Jungle King Tongkat Ali will be available in market soon at leading pharmacies,petrol kiosks,hypermarkets,supermarkets and traditional herbal outlets in the Klang Valley initially and then in other states.

Source : Borneo Post, 18 / 8 / 2000